Founded by mother-daughter team Elisa and Lily, Stylelikeu is an attempt to bring fashion back to freedom of expression. Elisa Goodkind and Lily Mandelbaum, live outside the box. They strive to bring to light the type of people that are simply not afraid to be themselves.
Under the slogan “Freedom of expression through personal style.” Elisa and Lily chronicle Stylelikeu, going way beyond the now ubiquitous and static poses of street-fashion bloggers The Sartorialist, Face Hunter, and all the rest, and instead, brings us into the homes—and more importantly the closets—of the most stylish people on the streets of New York, Los Angeles, London, and more.
Not interested in celebrities and the stylists who dress them, Elisa and Lily have an uncanny knack for finding and gaining the trust of people who march to the beat of their own, very chic, drummer. Often spending up to three hours with the most daring and original dressers they can find Stylelikeu photographs each fashionable person in several different looks of the subject’s choosing.
To probe deeper into each subject’s personal style, they conduct intimate interviews on their ambitions, influences, and dreams, making each portrait so much more than yet another street photograph. From the most personal pieces in their subjects’ wardrobes, to the favorite books on their shelves, to the most precious objects in their houses, Stylelikeu goes far beyond mere appearances to showcase how creativity is fostered and manifested by living in the most stylish way of all:true to oneself.
Trumpeted in the press for Elisa and Lily’s departure from the top-down nature of mass-market fashion, where the editors of popular fashion magazines tell consumers what is stylish, Stylelikeu represents the vanguard of a new, DIY, fashion-media paradigm. It is a bold and inspirational experiment, documenting fashion at its source—the individual.